Marketing Strategy Meeting

# Marketing Strategy 2025

## Overview 
Build a marketing strategy for the year 2025 with an additional focus on digital channels. 

## Goals
Grow our revenue by 50% by EOY through innovative campaigns through both paid and earned channels. 

## Marketing Leadership Team
- Jerry Seinfeld - Director of Marketing
- George Costanza - Design Lead
- Elaine Benes - Content Lead
- Cosmo Kramer - Marketing Operations Lead

## Channels
- Facebook
- Instagram
- TikTok
- X
- YouTube [Videos + Shorts]
- LinkedIn
- Public Relations
- Community

## Points of Discussion
- Deploy Facebook campaigns with remarketing capabilities.
- Start an influencer marketing program on Instagram. 
- Reimagine content strategy on TikTok based on data. 
- Actively engage with verified accounts and post more positive content. 
- Republish content from Instagram and TikTok to YouTube Shorts. 
- Create long-form tutorial content for YouTube. 
- Build thought leadership content for the founders
- Create a 12-month calendar based on launches and PR stories. 
- Open a Discord community for our most engaged users.
- Hire talent for both design and content teams.

## Key Metrics
- Total impressions across platforms
- Total footfall in our stores
- Total website
- Total sales

All the points of discussion will be shared with attendees by Jerry Seinfeld.